Using Seasonal Product Photos to Boost Sales

I love a good “evergreen” product photo that can be used year round. They are so versatile. But something about seasonal product photos makes a product feel so fresh and relevant! It’s no secret that many businesses use end-of-year Christmas marketing to help them meet their sales goals. The same tactic can be used (on a smaller scale) to boost your sales at other times of the year, too!

Seasonal Excitement

The end of the school year brings the excitement of summer and Independence Day. As Summer comes to a close, customers look forward to fall leaves and everything in pumpkin spice flavor. After Thanksgiving, people are looking forward to Christmas. Everyone is always looking forward to the next thing, and you can use that excitement to help drive sales to your business. Seasonal product photos will catch customers’ attention as it resonates with what’s already top of mind for them.

Image of hair bow with 4th of July colors for Seasonal Product Photos post

Scarcity

Seasonal or limited-time-only products create a sense of urgency for customers. FOMO (Fear Of Missing Out) motivates them to take action. If you offer seasonal products, then seasonal product photos are a natural way to amplify the limited-time-only vibe and drive customers to purchase.

Product image of knitted hat with pinecones for seasonal product photos post

Nostalgia

People don’t buy products or services, they buy the emotion or feeling it gives them. Nostalgia can be a powerful way to propel customers to purchase, especially in relation to a holiday. Many people have fond holiday memories of simpler times. Designing your marketing materials to trigger those memories gives customers a positive association between happier, simpler times and your product and makes them more likely to purchase.