The goal of product photography is to show off the best features of your product, give the viewer an emotional connection to your product, and ultimately influence the customer to purchase. Product photography services include:
- Studio product photos
- Amazon Product Photography (White Background)
- Product grouping
- Flat lays
- In-context/Environmental photography
- Modeled photography
All of these work together to give a consumer confidence in what they are buying so they feel comfortable clicking the “Add to Cart” button.
Studio Product Photos
The best way to capture products is in a studio. The studio gives me complete control over the lighting and environment. This allows me to flatter and highlight the most important features of your product, and show it as realistically as possible.
Amazon Product Photography (White Background)
If you scroll through the app, the preferred product photography for Amazon listings will be obvious pretty quickly. There are no distractions in the foreground or background to draw attention away from the product. These crisp, clean, white background photos do a great job of showing exactly what is being sold. They are great for selling on Amazon (obviously) or giving the thumbnails of your shop a cohesive look.
Macro photography is great for showing the details and texture of a product. With online shopping, you can’t physically feel the product, so this is the next best thing for a customer. Seeing the soft knit of a sweater or the dimpled texture of leather can help your customers see the quality of your product without holding it in their hands.
Product groupings can be used to show all the pieces included with a product. They can also be used to illustrate the available colors of your product or help the customer associate your products with things they already use that work well with your product.
The purpose of lifestyle photography is to show your product in use or where it would naturally belong. This can be done through flatlays, in-context photography, and modeled photography.
The defining feature of a flat lay is that it is shot from above looking straight down at your product. They can be similar to Amazon listing photos or product groupings, but can also be styled very elaborately to give more of a “lifestyle” feel and bring in more colors and textures. Flat lays are very versatile for your business. They can be great for collaborations with non-competing brands, posing on social media, announcing sales or giveaways, featuring new products, on your website, or in your email marketing.
In-Context/Environmental Product Photography
This type of photography shows the product where you might see or use it in your home. Your product might be on a tabletop with other similar items or displayed on the wall.
The purpose of modeled photography is to show how your product will be worn or used by a person. This can help show the fit of clothing or highlight features of a product that are best displayed in use. Modeled photography is a great way to tell a story and bring emotion to your marketing!
Product Photography Services
These types of photography work together to tell the story of your product in a way that will resonate with your ideal customer and entice them to purchase. Learn more about product photography.